Privacy Policy
Last updated October 13, 2026
This policy explains what TruValue collects and how it's used. We don't sell your personal information.
Who we are
TruValue is operated by its owner in California. Contact us by email at mrvalue@truvaluemarkets.com.
What we collect
- Account details: email address and sign-in information (including from Google if you use it).
- Your collection: photos, receipts, serial numbers, values, folders and notes.
- Net worth entries you add, such as savings or debts.
- Marketplace activity: listings, offers, purchases and payout details you provide.
- Device information needed for alerts, such as phone notification registrations.
How we use it
To run TruValue: estimate values, keep your inventory, process sales and subscriptions, pay sellers, send alerts and emails you've turned on, prevent fraud, and meet legal duties. We use service providers for hosting, payments, email and AI features, only as needed to provide the service.
What stays private
Your collection, receipts, serial numbers and net worth are visible only to you, unless you create a share link. When you list an item, only the title, description, chosen photo, price and condition are public.
Camera and photo access
TruValue asks for permission to use your camera and photo library only so you can photograph or choose pictures of your items, receipts and serial numbers. We access the camera only while you are taking a picture, and only the photos you pick are uploaded — we never scan or copy the rest of your library. Photos are sent to our AI provider only to estimate value. You can refuse or turn off camera and photo access at any time in your phone or browser settings; you can still add items and type in values yourself.
Saved info for quick access
To save you time, TruValue keeps you signed in on your device and remembers details such as your name, phone number and shipping address so checkout is faster. You can opt out at any time: sign out to remove the saved sign-in from that device, and edit or clear your saved details on Your account (Profile). Opting out doesn't limit your use of TruValue — you'll just enter details again when needed. We use only the storage needed to run the app, not advertising or tracking cookies.
Who we share with
- Stripe, to process payments and seller payouts.
- Hosting, email and AI providers that run the service for us, only as needed.
- Buyers and sellers in a sale, only what's needed to complete it.
- Authorities when the law requires it.
Notice at collection (California)
For California residents, we collect these categories of personal information: identifiers (email, account details); commercial information (listings, offers, purchases, payout details); internet activity (sign-ins, device and app usage needed to run the service); and sensory information (photos you upload). We use them for the business purposes above. We do not sell or share personal information for cross-context behavioral advertising, and we do not use sensitive personal information for any purpose beyond providing the service.
Your California privacy rights
Under the California Consumer Privacy Act, as amended, you have the right to:
- Know and access the personal information we have about you and the categories of sources and third parties involved.
- Delete your personal information, subject to exceptions like payment and tax records.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information — we don't sell or share it, so there is nothing to opt out of, and no "Do Not Sell or Share" link is needed.
- Limit the use of sensitive personal information, which we don't use beyond providing the service.
- Non-discrimination — we won't treat you differently for exercising your rights.
To exercise a right, email mrvalue@truvaluemarkets.com or use the in-app data request described below. We will verify your request and respond within 45 days. You may use an authorized agent, and you won't be charged for a request. If you believe we haven't honored your rights, you can complain to the California Attorney General or the California Privacy Protection Agency.
More California notices (including Los Angeles residents)
These California rules apply statewide, including in Los Angeles County and the City of Los Angeles, which have no separate consumer privacy law of their own.
- Do Not Track (California Online Privacy Protection Act): we don't track you across other websites, so browser "Do Not Track" and Global Privacy Control signals have nothing to switch off; we treat them as an opt-out request anyway.
- Shine the Light (Civil Code 1798.83): we don't share personal information with others for their own direct marketing. You can ask us to confirm this once a year by email.
- Data breaches: if your unencrypted personal information is exposed, we will notify you as California law requires.
- Precise location: we don't collect your precise location; the city you enter on a listing is chosen by you.
Your choices and rights
You can view, edit and delete your items and entries in the app, and turn alerts on or off. To request a copy of your data or delete your account, email mrvalue@truvaluemarkets.com. Depending on where you live (for example the EU), you may have extra rights to access, correct, delete or move your data; we honor those requests.
Security and retention
Data is encrypted in transit, private files are stored privately, and access is limited to your account. We keep data while your account is open and as required for payment and tax records afterward.
Children
TruValue is not for children under 13, and buying or selling requires being 18 or older. We do not knowingly collect personal information from children under 13.
Contact
Questions about privacy: email mrvalue@truvaluemarkets.com.